Monday 5 December 2022

Photographic History of Eton Wick and Eton - Businesses - The changing face of Ada Cottages

Lovell's Shop and Post Office

Ada Cottages are immediately west of the Three Horseshoes public house on the Eton Wick Road. The first photograph shows the village's first Post Office and bakery shop — Lovell's General Stores. Thomas Lovell was in the stores from c1880 to c1914. Possibly Thomas Lovell is the man in the shop doorway, and his baker is standing by the delivery barrow. Brother Fred Lovell had a draper and footwear business. 

In the late 1930s Ada Cottages housed the 'UNEED US' haberdashery. The two partners were Marjorie Morris and Mabel Woolhouse. Marjorie was the village Girl Guide Captain. Mabel was the Guide Lieutenant and the daughter of Ted Woolhouse, the Cycle Shop proprietor. Wartime clothes rationing made the clothes shop unviable. 

The George Williams ironmongery shop
in the eastern half of Ada Cottages in the 1970
The shop will be remembered by many anglers for supplying fishing tackle. George Willaims came to Eton Wick from Windsor and was a cobbler by trade. He transferred his business to the second parade of Council shops when they opened, later retiring to Australia, where he died. The school lollipop man in the white coat is Tom Cox. Tom a leg in WWI. 

Ada Cottages and Three Horseshoes
at the end of the 20th century.

Other businesses operating from Ada Cottages include Bright's Fish and Chip shop (1930s); Gurdock's Tailoring and Haberdashery (a WWII Jewish evacuee family) and Eric Springford's Shoe Repairs (1960s). 

This article was first published in A Pictorial History of Eton Wick & Eton.

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