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| 1914-1918 war lorries vehicle repair Image courtesy of SEGRO |
There are those that profit by war and those that loose out by war, Slough definitely belonged to the former. Location played a very major role in taking Slough into the industrial world of the 20th century. The use of mechanised transport on the field of battle proved costly, In this case Lorries.
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| Damaged lorries Image courtesy of SEGRO |
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| Gillette Razor courtesy of Modern Mechanix |
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| Sir Noel Mobbs courtesy of Stories of London |
From 1925 to 1929 Slough Estates expanded the premises and facilities available to new and established tenants. During this period the government opened a training centre for a number of trades on the Estate, this trained 18 to 32 aged men (up to 35 years for ex-service men) for a six months course to acquire basic skills to fill the vacancies in building, engineering, woodworking and other operating skills required by the growing number of companies moving onto the Estate. At this period the national unemployment had reached seven figures and rising, but Slough figure was claimed to be the lowest proportion in the country at 1%. The publication of this claim caused at the time such a large influx of job seekers that the available housing and factories could not absorb. Slough Estates had built and were in the process of building 2000 houses on their land and in other parts of the growing town. Slough gained the reputation of the 'Hardest working town in Britain'. The Estate brought rapid growth to Slough from a population of 16,000 in 1920 to 50,000 on becoming a Borough in 1938.
An overseas firm that gave a boost to the town and to employment on the Estate by setting up of an assembly unit was Citroën Cars. Andre Citroen was a descendant of a family originating in Holland. As a young engineer he had set up a small factory before 1914 to make double v gears whose patent he had bought in Poland. From the tooth design of the gears his Citroen sign is taken—an inverted double V. Citroën cars had been imported and distributed from London prior to 1925 but the imposition of import duties on cars led Andre Citroën to consider producing cars in England. Car bodies had on a small scale, already been stored at Slough since 1923 which gave the English buyer the choice of a French or English car body. To assemble cars in Slough Citroën took over Unit 1 Dundee Road, the largest shed on the estate which called for a large investment. It was good news for Slough as it was announcing that 1000 men were to be taken on immediately with the prospect of up to 5000 more being employed when the plant was in full production. The plant which opened officially in February 1926 closed in 1966 as the factory was considered inefficient for modern production methods. The development of the trading estate since 1925 has brought other internationally known companies to set up manufacturing bases in Slough. Their range of products has covered a very wide spectrum and has created wealth for an ever-increasing town population.
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| Andre Citroën at the opening of the factory in Slough courtesy of Britain by Car. |
An overseas firm that gave a boost to the town and to employment on the Estate by setting up of an assembly unit was Citroën Cars. Andre Citroen was a descendant of a family originating in Holland. As a young engineer he had set up a small factory before 1914 to make double v gears whose patent he had bought in Poland. From the tooth design of the gears his Citroen sign is taken—an inverted double V. Citroën cars had been imported and distributed from London prior to 1925 but the imposition of import duties on cars led Andre Citroën to consider producing cars in England. Car bodies had on a small scale, already been stored at Slough since 1923 which gave the English buyer the choice of a French or English car body. To assemble cars in Slough Citroën took over Unit 1 Dundee Road, the largest shed on the estate which called for a large investment. It was good news for Slough as it was announcing that 1000 men were to be taken on immediately with the prospect of up to 5000 more being employed when the plant was in full production. The plant which opened officially in February 1926 closed in 1966 as the factory was considered inefficient for modern production methods. The development of the trading estate since 1925 has brought other internationally known companies to set up manufacturing bases in Slough. Their range of products has covered a very wide spectrum and has created wealth for an ever-increasing town population.
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| Ford GT40 courtesy of Postcards from Slough |
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| Aspro Ltd, Old original Buildings |
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| The Aspro-Nicholas was acquired by Sara Lee in 1984 |
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| New building of 75 to 79 Buckingham Avenue High Duty Alloys New Building Development |
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| OS Map revised 1938 courtesy of the Nation Library of Scotland |
Here we have a difference in the historical facts, myths, and memories
and folklore of the best-known company in Slough. There is not a great deal
written of the company from the English point of view, the book 'The Chocolate Wars ' give a very American slant to the story. Like many a son, at some time in our early life we think we know better than our parents, History says likewise about Forrest Mars but in this case, son did have more go and vision than Dad.
Mars senior commenced making candy bar in America in 1923 with Forrest joining when he graduated in 1928. The business expanded but Mars senior having gone bankrupt twice was cautious, whilst son Forrest wished to conquer the world. Disagreement followed and Forrest took off for Europe with a wife and baby son and $50,000. Having studied various chocolate methods on the continent he headed for England in 1932 where at least he could speak the language. At 28 years old he arrived and with a burning desire to prove himself by making candy. Having spoken to Philip Wrigley of chewing gum fame and James Horlick who told him to see Nigel Mobbs, Forrest Mars found himself with a large leaky shed in Dorset Avenue. Within four months of arriving he had had his factory ready for production and the first Mars Bars were ready to launch onto the marketplace. From these small beginnings Mars rose to become in fifty years the estate largest production unit and employer.
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| Charmaine work room, Gresham Road |
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| Warp Knitting machines at Gresham Road in 1950's. |
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| Sewing room staff with Mr Wessely in the centre. |
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| Mr Wesseley after 50 years as owner and chairman of VitaTex |
This article is an extract from at talk that was given by John Denham on Industry’s Influence on Slough given on October 16, 2001.
He worked at Mars on the maintenance team for a few months in the early 1960's and from 1965 to his retirement nearly 30 years later worked for VitaTex. His children remember their summer holiday in 1965 as their Dad was called back to work early as there had been a disastrous fire at 108 Buckingham Avenue. He told his children that dust from the Flock printing was the cause.
Further reading on the SEGRO:
Mars bars, Ford GT40s and David Brent: The Slough Trading Estate as it nears 100
100 years of the extraordinary
Slough Estates PLC - Company Profile, Information, Business Description, History, Background Information on Slough Estates PLC
Postcards from Slough
Modern Wheel Drive
Gillette






















